We're officially on Snooth and Twitter (and of course Facebook)

By Kitty Oliver, Marketing & PR Director

June is here (my ½ year mark), and our marketing & PR front is really taking a hold! Everyone in the staff has been such a huge help with all of the efforts taking place. My Mac and I are the command center, and there is so much going on lately!

First of all we’re really trying to spread the word about our free, live music here at the winery all summer long. Weather you live locally or up in Rochester, it’s definitely worth the trip to enjoy some great blues/rock/jazzy music out on the terrace. Vista views of Keuka Lake, award-winning wine and live music, count Augustus and I in for a few Saturday visits! We do a great job in supporting our local musicians by hosting free mini-concerts every Saturday (12:30-4:30) all summer.

We are also signed up to sponsor the main music and entertainment tent at the 1st annual Finger Lakes Riesling Festival in Canandaigua on August 15-16, 2009. Some of the bands playing include: Shama Lama, Blues Family Show Band, Wild Nik West, Campbell Brothers and Nik & the Nice Guys. Wineries, restaurants, artists and musicians will join together for a weekend-long celebration, you can stop by to taste some of our wine too!

Yes, Twitter – we’re finally up and running! You can follow us @HeronHillWinery to see what’s being bottled, get the latest scoop on new releases, find summer deals, learn about featured wines, get event info. We’re tweeting about all sorts of things happening at the winery. It’s the fastest way to keep up with Heron Hill Winery!

I’ve also fine-tuned our Snooth database. Snooth is the BEST site for tracking your own wines, reviewing them, learning about other wines and even buying wine. The Snooth team was very helpful while I was cleaning up our wine database (thanks Gregory Dal Piaz)! Each wine has a label picture, wine characteristics, food pairings and awards, it’s a great way to keep track of the Heron Hill wines that you’ve tried! I personally use it and refer back to it when I want to buy something that I really liked (but can’t remember the variety or vintage).

I just recently finished a project with two students at RIT. They took the Spring course of Hospitality and Service Management Marketing (Wine, Beer & Spirits) with Donna Scheid teaching the course. Donna is the Assistant Director of Executive Education & Marketing at RIT and has been a great facilitator for this project. Being a former Graphic Design college instructor at FLCC, I loved the experience of working with the young, fresh minds of talented students! They really went above and beyond and did a great job of analyzing Heron Hill and our marketing layout. Great job Zakiah and Kenneth, I’m sure you’ll prove to be valuable assets to your future employers!

We’re moving ahead at Heron Hill with the Marketing and PR, I love it! On the home front, Augustus and I are still reading Wines of the World when we get a moment. He has something else on his mind though – crawling!